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The £100 Million Problem

31 March 2026·12 min read
The £100 Million Problem

There is a question I have started asking charity directors when I meet them. I ask it not to embarrass them, but because the answer tells me more about an organisation than any annual report.

The question is this: can you show me a completed project from last Ramadan?

Not a campaign. Not a fundraising total. Not a testimonial from a donor who felt good about their gift. A completed project. something that was promised, built, verified, and closed. A well. A school. A medical facility. Something a family is using today that did not exist before last Ramadan.

Most cannot. Some will not answer at all. A few will show me something, and when I look closely, I will find it was committed two or three Ramadans ago and is still, in some important sense, ongoing.

This is not a scandal. It is a structural problem that runs through Islamic giving in the UK. And it's a problem for donors, beneficiaries, and for the credibility of the sector as a whole.

UK Muslims are among the most generous communities in the world by any measure. In Ramadan alone, the sector raises tens of millions of pounds annually. Food banks, water projects, refugee support, orphan care, education programmes, emergency medical kits, Qurbani. the causes are real, the donors are willing, and the money moves.

What does not always move is the work.

A significant proportion of what is raised. estimates from inside the sector suggest it is more than charities publicly acknowledge. becomes what accountants call restricted funds. This is money held by a charity against a specific committed purpose. The clean water project in Sindh. The classrooms in the Rohingya camps. The livelihood programme in Sudan.

Restricted funds cannot be reallocated. They cannot be spent on staff costs or overheads. They sit in the charity's accounts, designated, waiting for a project that is either moving slowly, facing access problems, or has quietly stalled.

The charity did not steal the money. The charity intends to use it. The project is, in the official sense, ongoing. But the donor who gave in Ramadan has moved on to the next appeal. The project page has not been updated since June. And the water is not flowing yet.

This is the £100 million problem. The number is an estimate, not a published figure. because the sector does not publish it. But anyone who has spent time inside the financial reporting of UK Muslim charities knows that restricted fund balances dwarf what the public is told about. The money is committed. The delivery has not kept pace.

Field delivery in crisis zones and remote areas is genuinely difficult. I am not dismissing that. I have been working in this space for over twenty years and I have sat with the logistics of what it means to build a functioning school in a district where the roads close seasonally, where the local contractor has had to move his family three times, where materials that arrived have been redirected by forces no charity controls.

But there are also failures of a more preventable kind.

Many UK charities raise money superbly. They have sophisticated digital fundraising operations, compelling video content, and well-resourced donor communications teams. What they do not always have is an equivalent capability in field delivery.

Instead, they subcontract. They pass committed funds to a local partner organisation. often one they have a long-standing relationship with, often one whose competence they have not recently verified, and often one operating in conditions that a quarterly video call from London cannot adequately supervise.

When that local partner encounters problems. capacity, funding, political access, personnel. the UK charity learns about it slowly, if at all. The donor never learns about it. The annual report references "challenging operational conditions." The project is listed as in progress.

There is also a structural incentive problem that is rarely discussed openly. A charity's primary performance metric, as judged by donors and media, is fundraising. How much was raised in Ramadan. How many donors gave. The percentage increase on last year's appeal. Delivery is assumed. It is not measured by anyone outside the organisation in any consistent or public way.

The result is that organisations have strong incentives to optimise for the fundraising performance indicator and weaker incentives to develop the delivery infrastructure that would make the fundraising meaningful.

The third failure is the end point problem. Most platforms treat giving as the end point. The donor journey ends at the payment confirmation screen. What comes after is at best a newsletter, at worst nothing. There is no mechanism for the donor to track their project through to completion. There is no obligation on the charity to provide it. In the absence of accountability, delivery becomes optional.

Amanah. trust, stewardship, the faithful discharge of what has been entrusted to you. is not a peripheral concept in Islam. It runs through the Quran and Sunnah with a weight that the charity sector would do well to take seriously.

Allah says: "Indeed, Allah commands you to render trusts to whom they are due." (An-Nisa: 58)

The Messenger of Allah, peace be upon him, was known among his people before his prophethood as Al-Amin. The Trustworthy. His first and most fundamental reputation was not as a preacher or a leader, but as a man in whose hands a thing could be placed and returned as given. That is the character Islam asks of those who handle what belongs to others.

When a donor gives sadaqah to a charity for a specific purpose, they are extending a trust. The charity is not merely a recipient. It is a wakeel. an agent acting on behalf of the donor. with a clear obligation in Islamic jurisprudence to act faithfully in discharging that trust. The scholars are unambiguous: if an agent fails to discharge their responsibility, the obligation does not dissolve. It remains until fulfilled or the principal is made whole.

Now consider the concept of sadaqah jariyah. the ongoing charity whose reward continues after the giver's death. The hadith is well known: "When a person dies, their deeds come to an end except for three: sadaqah jariyah, knowledge that benefits others, and a righteous child who prays for them." (Sahih Muslim)

Sadaqah jariyah requires completion. A well that was funded but never dug is not sadaqah jariyah. The spiritual accounting of the akhirah is not settled by a payment receipt and a thank-you email. The ongoing reward requires an ongoing reality. something that was built, that functions, that continues to benefit.

This is not a legal opinion on the state of any individual's akhirah. Only Allah knows that. But it is a recognition that the deen places weight on outcomes, not only on intentions. Our niyyah matters enormously. it is the seed of every act of worship. But a good niyyah does not release the trustee from the obligation of delivery. The seed must reach the soil.

There is a reason the Quran describes giving in terms of multiplication: "The example of those who spend their wealth in the way of Allah is like a seed that grows seven spikes, in each spike is a hundred grains. And Allah multiplies His reward for whom He wills." (Al-Baqarah: 261)

The multiplication is conditional. The seed must be planted correctly. It must be given what it needs to grow. Seven-hundredfold does not arrive at the moment of payment. It is the fruit of the full journey. from the wallet to the ground to the harvest.

The charity sector has developed a comfortable language for managing donor expectations. "100% donation policies." "Project updates." "Impact reports." These are marketing constructs. They are not accountability.

If you give to a project this year, there are five questions worth asking before you do.

First: who is the delivery partner on the ground, and what is their track record? Not the UK charity's track record. their fundraising history tells you nothing useful. The actual organisation building the well or running the school. What have they completed in the last three years, and where can you verify it?

Second: what is the project timeline, and what are the specific milestones? Not "your donation will fund clean water for 500 families." What is the construction start date? What is the handover date? What are the checkpoints between now and then?

Third: what happens to my donation if the project cannot be completed? This question causes visible discomfort in fundraising conversations. It should not. Any organisation with a serious delivery operation has a clear protocol for this. If they do not, the absence of protocol is itself information worth having.

Fourth: has this type of project, in this location, been completed successfully before? Not by any charity. By this delivery partner, in this geography, in the last twenty-four months.

Fifth: can I see the completion report from a project you funded and delivered last Ramadan?

These questions are not unreasonable. They are the questions a serious investor would ask before committing capital. They are, in a real sense, the questions the deen implies we should ask when we discharge the trust of sadaqah. We are not mere donors making a transaction. We are trustees of our own wealth, delegating a portion of it to an agent who must be held to account.

If those questions feel uncomfortable to ask. if you worry that asking them is somehow ungenerous or ungrateful. consider what it says about a sector that has trained donors to feel grateful for the absence of accountability.

I am not writing this as an outside observer. I am building SDQA. Sadaqah with Accountability. specifically because these questions had no satisfying answer in the platforms that existed when I started looking.

The gap was not in fundraising infrastructure. The UK Muslim charity sector is world-class at raising money. The gap was in the infrastructure between the donation and the completion.

Every project on SDQA has a verified delivery partner with a documented track record. Not a relationship built over years of attending the same conferences, but a partner whose recent completions we have reviewed and can reference by name. Every donor receives milestone-based updates. not newsletters, but specific, dated confirmations tied to the project lifecycle. If a project encounters a problem, the protocol for what happens next is disclosed to donors before the problem is resolved, not after.

The Akhirah Portfolio. the donor's personal portfolio on the platform. does not show what you gave. It shows what was built. The distinction matters more than it might seem at first. A dashboard that shows your giving history is a record of your intentions. A dashboard that shows completed projects, with verified outcomes, beneficiary numbers, and field reporting, is a record of your amanah fulfilled.

We are also building a framework for evaluating projects before they are listed. the Barakah Impact Rating, which scores each project against factors that conventional platforms do not measure: location difficulty, delivery partner track record, local partnership quality, and sustainability of outcome. A project in a relatively stable region delivered by an organisation with ten years of verified completions is a different risk profile from a project in an active conflict zone with a new local partner. Both may deserve funding. Donors deserve to know which is which before they decide.

This is not a criticism of every other platform. There are organisations in this sector doing serious, careful work. But the structural incentive problem. optimise for fundraising, hope for delivery. will not solve itself without donor pressure and platform infrastructure that makes accountability the default, not the exception.

SDQA is an attempt to build that infrastructure.

The £100 million is sitting there.

The intentions were good. The appeals were compelling. The donors gave in faith, many of them stretching beyond what they could comfortably afford in the last ten nights of Ramadan, in the blessed hours before fajr, in the specific hope that what they gave would reach someone who needed it.

The obligation now rests with everyone who touches that money on its way from the wallet to the ground.

The Messenger of Allah, peace be upon him, said: "Each of you is a shepherd and each of you is responsible for his flock." (Sahih Bukhari)

The charity director is responsible for her flock. The platform is responsible for the project it listed. The delivery partner is responsible for the community it committed to serve. And each of us, as donors, is responsible for the due diligence we bring to the trust we extend.

The £100 million problem is solvable. But only if we are honest enough, first, to name it.